New Development Sales and Marketing

Elevate your condominium or townhome project with our proven solutions

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From Concept to Close, Results from Experience

Powered by Compass New Development Sales and Marketing, Collin orchestrates a data driven, creatively centered approach to the marketing and sale of your community. From infill townhomes to laid-back lofts, your project benefits from a custom plan perfectly tailored to meet your specific financial and timeline objectives.

Supercharge Your Sales

New Home Experts

With over two decades of expertise in New Home Sales and Marketing, Collin’s depth of knowledge and experience, backed by Compass, the #1 U.S. brokerage, ensures the success of your project

• Commercial Real Estate Certificate, Cornell – 2023
• VP of New Home Sales | Coldwell Banker | 2005-2012
• Directed the successful sales cycles for 100’s of new construction and conversion condominium and townhome communities

New Development Services

Research & Analysis

  • Initial site visit and feasibility analysis
  • Comprehensive market studies
  • Target price points and unit mix
  • Understanding the competition

Planning and Design

  • Anticipate market demands
  • Overall project scope
  • Unit mix and floorplan consultation
  • Finishes and appliance recommendations
  • Amenity, service, and parking programming
  • Sales Gallery and Model Home planning

Branding & Marketing

  • Source PR and Creative Partnerships
  • Brand Identity
  • Print Marketing Collateral
  • Photography and renderings
  • Community Website and digital positioning
  • Social media strategy

Sales & Operations

  • Sales team selection
  • Pre-opening sales training : Competition, product, buyer type, critical path
  • Initial release and ongoing inventory control strategy
  • Pricing strategy
  • Escrow and title services
  • Lender recommendations

Testimonials

What our clients say

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"Collin was an absolute dream when it came to this process. Typically, I would only use in real estate agent for a property purchase however, in this instance, I used him for a rental property. This worked excellent because it opened up the opportunity to negotiate that I didn’t know was possible wit…
"Collin Ellingson is absolutely the best! He is knowledgeable, patient and a great communicator. He made finding my forever home a smooth and low stress experience. I highly recommend Collin for all your home buying needs. Thank you Collin."
"One Week. Multiple offers. Over Asking. Preparation, Pricing and Results. Nailed it. . We had an outstanding experience selling our home with Collin. He helped us price the house strategically, and as a result, we sold it after just one week on the market with multiple offers over asking. One of …
"Exceeded all my expectations. Collin was awesome. He knows what he is doing and gets it done well. The communications, the paperwork, and all the handling of logistics was done with expertise. I highly recommend Collin and his team to anyone looking for a seamless process in real estate sales and re…
"Market Knowledge and Experience: Coming from out of state, Collin was able to guide us on the Los Angeles area and help find several options for us to buy. Collin has a wealth of experience and it helped us find the perfect home for our situation and budget. Collin even helped us with questions abo…
"Jesse and Collin provided excellent service and helping me find it new tenants for my Los Angeles property. They are professional in every way and communicated in a very timely manner. The results were too very qualified new tenants for one unit and one very qualified tenant for the other unit, who …
"I can’t recommend Jesse Scott highly enough! From start to finish, Jesse went above and beyond to ensure my home-buying/selling process was seamless and stress-free. He is not only incredibly knowledgeable about the market but also extremely responsive, patient, and genuinely invested in my needs. …
"Collin was amazing to work with! We were relocating across the country using company provided relocation assistance and Collin helped to guide us through the process as first time home sellers. We met him in person only twice before we moved from LA to Boston. He navigated our home sale through seve…
"We had a difficult first go around trying to sell our house. We left the experience feeling defeated and hopeless. Our agent in Palm Springs recommended Collin, and given how great our working relationship was with him, we gladly accepted the recommendation. Collin came in, sat us down, and listened…
"Our realtor, Collin, has been amazing through the entire process of purchasing our first home! We spent over a year looking for the right house and even when COVID hit, he was as dedicated and supportive as anyone could wish for! We really feel like he bent over backwards to get us into the houses w…

A few of our amazing clients.

“Collin was an absolute dream when it came to this process. Typically, I would only use in real estate agent for a property purchase however, in this instance, I used him for a rental property. This worked excellent because it opened up the opportunity to negotiate that I didn’t know was possible with rental units. Collin was extremely detail oriented, well organized, and punctual. We spoke Consistently throughout the process and terms of phone calls whenever we could fit them in and or text messages. Everything Collin did was prompt and I greatly appreciate him. I would not be living in this beautiful home that I currently am living in without his assistance. Highly recommend Collin , because he will definitely explain everything to you that needs explaining, he will listen to all of your different options and articulate what he thinks is the best pathway for you.”

HT Physique

“Collin Ellingson is absolutely the best! He is knowledgeable, patient and a great communicator. He made finding my forever home a smooth and low stress experience. I highly recommend Collin for all your home buying needs. Thank you Collin.”

J. Grattan

“One Week. Multiple offers. Over Asking. Preparation, Pricing and Results. Nailed it. . We had an outstanding experience selling our home with Collin. He helped us price the house strategically, and as a result, we sold it after just one week on the market with multiple offers over asking. One of the biggest strengths he brought to the process was preparation. He put us in contact with a professional stager and they both worked with us room by room to depersonalize and create a neutral buyer friendly look, while still keeping the best parts of our personal style and the final result looked fantastic. The photos that were taken and posted online made a stunning visual impact. His guidance, attention to detail and understanding of what buyers are looking for made a huge difference. We felt confident and supported every step of the way and the results speak for themselves. We would highly recommend him to anyone looking to sell their home.”

P. Nakauchi