Selling Your Home
Selling is never rushed. It is thoughtfully built, meticulously executed, and powered by the best tools and talent in the business. I blend elite Compass programs with my own high standard for preparation, presentation, and strategy to consistently deliver top tier results.
I start with intention. Every listing is mapped out with clear steps, realistic timelines, and the right experts in place from day one. That means strategic cosmetic updates, tailored staging by top creative teams, magazine level photography and film, and full access to Compass Concierge and Compass One when a property can benefit from a pre market investment. If coming to market a little later means a stronger sale, I will tell you without hesitation. Presentation is everything.
Pricing is grounded in data, broker intel, and Westside experience going back to 1999. Together we shape a strategy that positions your home to stand out the moment it launches in Venice, Marina del Rey, Santa Monica, or wherever on the Westside you call home.
Promotion is where your listing goes wide and deep. From precision targeted digital advertising and polished social campaigns to high impact print and global Compass marketing channels, your home is showcased with intention and reach.
Through it all, I manage the details. You get a calm, organized process, clear communication, and an advisor who treats your home like a project worth doing right.
If you are considering a sale, I would love to craft a plan that aligns with your goals and elevates your home to its highest potential. Reach me at (310) 699-1858, or submit a private inquiry, below.
Compass Concierge
Get fronted for the cost of home improvements, with no interest. Pay when you close on your home.
Compass Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.
How I Sell Your Home
Backed by the unmatched reach and technology of Compass, I bring a comprehensive approach to selling your home, one that drives stronger interest, the best possible market price, and a faster sale.

Promotion
Compass Marketing
Working with our in-house luxury marketing and advertising team, I focus your home on the right audience through the channels that actually move buyers. A unified brand identity sharpens the aesthetics and narrative of your unique property, elevating its appeal and bringing the maximum number of qualified buyers across the threshold.

Product
Compass Concierge
Compass Concierge accelerates your sale and maximizes your home's appeal by fronting the cost of home improvement services, from staging and painting, to kitchen and bath renovations. You're able to make the improvements that enhance your home's positioning and settle the cost when your home sells.

Placement
The Compass 3-Phase Marketing Strategy
Compass gives your home a launch plan built for impact. Our team executes each phase with precision so your listing enters the market with momentum, not guesswork.
Phase One: Quiet Pre Launch
We prep the home, complete smart upgrades through Concierge when needed, and bring in our trusted staging and photography partners. Behind the scenes, Compass One shares early intel with verified buyers and top agents to build quiet demand.
Phase Two: Coming Soon
Once the presentation is dialed in, we release a Coming Soon to generate buzz without starting the days on market clock. It lets us test pricing, gather feedback, and create anticipation before anyone steps inside.
Phase Three: Live on Market
Your listing goes live with full force. Precision digital ads, global Compass exposure, polished social media, email campaigns, print pieces, and high quality showings all work together to convert interest into offers.
It’s strategic, timed, and proven to deliver a stronger debut and a stronger sale.

Price
Pricing with Strategy, Not Guesswork
Pricing your home correctly is one of the most powerful decisions you can make, and I treat it with the precision it deserves. I blend market data, buyer behavior, and real time broker insight to position your home exactly where it needs to be.
I analyze comparable sales, on market competition, micro neighborhood trends, and seasonal patterns to find the pricing lane that attracts the right buyers and drives strong activity. The goal is simple: create demand, not hesitation.
Once your price is set, I keep monitoring market signals and showing feedback, adjusting the strategy only when the data supports it.
This is pricing as a discipline, not a gamble, built to deliver the best result in Venice, Marina del Rey, Santa Monica, and across today's fast moving Westside market.
From Start to Sold
Get the complete playbook for selling your home with confidence. Why do I share this? Because success is in the execution.
This guide covers smart prep, pricing strategy, staging, timelines, and what to expect from me when you sell with Coastal Homes LA at Compass. It is clear, quick to read, and built to help you make informed decisions from day one. Tap below to open the flipbook.

From Start to Sold










Let's Talk
Coastal Homes LA : Compass
Address
2115 Main Street
Santa Monica
California
90405
Email Us
[email protected]
Call Us
(310) 699-1858